On November 28, the Central Committee of the Communist Party of China and the State Council issued the "Guiding Opinions on Promoting the High-quality Development of Trade" to make arrangements for my country's trade development in the next three years. Among them, it is proposed to support small and medium-sized enterprises to take the internationalization path of "specialization, specialization and innovation".
Xi Jinping, General Secretary of the Central Committee of the Communist Party of China, President of the State and Chairman of the Central Military Commission, pointed out in his speech at the private enterprise symposium that my country’s private economy has the characteristics of "five-six-seven-nine", that is, it contributes more than 50% of tax revenue and more than 60% of the tax revenue. GDP, more than 70% of technological innovation achievements, more than 80% of urban labor employment, and more than 90% of enterprises.
In order to support the promotion of the transformation and upgrading of small and medium-sized enterprises, the "Guiding Opinions" stated that small and medium-sized enterprises should focus on their main business and take the path of "specialization, specialization and innovation" internationalization.
For industry-leading companies, they are encouraged to improve their international operations, gradually integrate into the global supply chain, industrial chain, and value chain, and form the ability to allocate factor resources and deploy market networks on a global scale.
Positioning and brand communication, and improving the brand management system. Strengthen the brand building of trademarks and geographical indications to enhance the influence of Chinese brands.
In the development process, brand cultivation must also be accelerated. The "Guiding Opinions" emphasized the need to vigorously cultivate industry and regional brands. Organize brand exhibitions and promotions in key markets to promote brand products to the world.
Strengthen the protection of intellectual property rights such as trademarks and patents and fight against counterfeiting, and encourage enterprises to carry out overseas registration of trademarks and patents. Strengthen brand research, brand design, brand positioning and brand communication, and improve the brand management system. Strengthen the brand building of trademarks and geographical indications to enhance the influence of Chinese brands.
Technological innovation is changing with each passing day. Intellectual property protection has become the "cornerstone" of the socialist market economy, the "rigid demand" of innovation-driven development, and the "standard equipment" of international trade.
The "Opinions on Strengthening the Protection of Intellectual Property Rights" issued just a few days ago will comprehensively improve the level of intellectual property protection and strengthen the protection of intellectual property rights, effectively driving the continuous optimization of the innovation environment and business environment, and promoting the cultivation of high-value patents by enterprises. Quality development is of great significance.
On June 13, 2019, the Ministry of Industry and Information Technology announced the first batch of 248 specialized and new "little giant" enterprises in the country, and Huizhou Zhengpai Kedian Co., Ltd. was successfully selected.
Huizhou Zhengpai Kedian Co., Ltd. is also a national high-tech enterprise, Guangdong Engineering Technology R&D Center, and a national intellectual property advantage enterprise. The company wholly-owned and self-built WTDP international laboratory, insists on bold innovation and creation, is in line with international standards, researches and develops world-class patented products, and strives to become a world-class integrated solution provider for encoders, switches, connectors, etc.